The Navajo Nation Initiative: Donation Page Copy for the
Task: The Red Canary Magazine needed website copy on the donation page for Diné advocate Cheyenne Antonio’s initiative at The Navajo Nation.
Process: Gather input from our marketing team and most importantly, from the journalists and activists connected to the initiative, including Cheyenne herself. Go through multiple drafts to ensure proper messaging.
Target audience: Ongoing donors and the general public.
Results: Long session duration on the page converted into donations.
Pueblo Pintado/Navajo Nation. Photo by Steven Gute
Support the humanitarian work of Diné advocate Cheyenne Antonio. Send love and light.
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Chaco Canyon: a sacred place under threat.
“There’s so much medicine and power here that it’s worth protecting,” says Diné advocate and educator Cheyenne Antonio. “We want to protect what is sacred.” This rich spiritual center stretches back long before Europeans arrived. “We are stewards of this land and we’ve been here for centuries,” she adds.
Cheyenne has been fighting to protect her people and homeland for years. The oil and gas industry poses a constant threat to the environment as well as to the health and well-being of her community in the greater Chaco Canyon area of New Mexico. Most of Chaco has already been inundated with excessive fracking and drilling. The sacred land shared by many tribes is rapidly becoming a waste dump for the industry, leaving many tribal members with cancer and other health problems.
Healing people. Healing land.
Cheyenne is working with a microbiologist to teach her community how to restore the soil: cultivating gardens enriched with mushroom mycelium and cottonwood trees can help cleanse the air and land of the toxicity left from fracking and drilling.
She is giving a voice to the silenced: the murdered and missing indigenous women (MMIW) in her community. Last year alone, 5,590 indigenous women were reported missing to the F.B.I. She holds educational workshops to support families who have lost loved ones.
The Navajo Nation experienced one of the highest mortality rates in the country, and Native Americans are 2.6x as likely to die of Covid than white people (CDC). The Covid-19 pandemic disproportionately impacted Native populations, over-extending their medical capabilities.
“Out here, we don’t know if we’re going to pass on from cancer or if Covid will get us first,” says Antonio.
Learn more about Diné advocate and educator Cheyenne Antonio and her work to protect her people and homelands by watching the video below.
Support the humanitarian work of Diné advocate Cheyenne Antonio. Send love and light.
Your donations to Red Canary Collective, Inc., a qualified 501(c)(3) tax-exempt organization operating as a public charity and registered in the state of OR, are tax-deductible to the full extent under the law. Donations will go directly to supporting Cheyenne Antonio’s advocacy for MMIW and her people’s human rights. If you wish to donate by check please mail to: 4110 SE Hawthorne Blvd., #124, Portland, OR 97214-5246. Our EIN is 84-2517019. Donate today.